The final touch to this brand is the actual label. I’ve discussed it to death already I feel, so I’ll spare the redundant commentary on how I got to where I am and why the design decisions resolved the way they did. Instead, I am happy to finally say the word done for Grass Fire, […]
I wasn’t sure if I wanted to just come right out and say that some of the labels I’ve seen are bad. But they are. They have no thought or pride in them. Some of them look like the owner’s 4 year old daughter drew the illustration on the front and they believe that’s going […]
Grass Fire has been cooking in the background now for a bit while the previous client was completed, and I’m ready to bring it forward with some fast and furious design directions. I’m not entirely sure this month’s brand is going to necessitate an Inspiration Board, but I can’t forget how important it is to […]
What kind of a label makes me want to enjoy the thing within? A premier package design question for sure, but as it applies to me, “enjoy” cuts out a lot of the things for which I know I would not wish to design packages. In the case of things I know I do enjoy, […]
In Sonoma and Healdsburg this weekend, I was a washy mess in the amount of beautiful landscape, banquets of food and of course bountiful wines. But I was on my way home, cracking my head back open to help catch up and finish Quando, my current surf board brand, when I saw above a bistro […]
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