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Grass Fire: Branded

Grass Fire: Branded

By erich on October 1, 2011

The final touch to this brand is the actual label. I’ve discussed it to death already I feel, so I’ll spare the redundant commentary on how I got to where I am and why the design decisions resolved the way they did. Instead, I am happy to finally say the word done for Grass Fire, […]

Posted in Clients, Grass Fire | Tagged application, Final Work, integration, photoshop, typography, wine | Leave a response

The Good and the Bad

The Good and the Bad

By erich on August 5, 2011

I wasn’t sure if I wanted to just come right out and say that some of the labels I’ve seen are bad. But they are. They have no thought or pride in them. Some of them look like the owner’s 4 year old daughter drew the illustration on the front and they believe that’s going […]

Posted in Clients, Grass Fire | Tagged branding, designers I like, modern, research, wine | Leave a response

Get Crackin'

Get Crackin’

By erich on July 29, 2011

Grass Fire has been cooking in the background now for a bit while the previous client was completed, and I’m ready to bring it forward with some fast and furious design directions. I’m not entirely sure this month’s brand is going to necessitate an Inspiration Board, but I can’t forget how important it is to […]

Posted in Clients, Grass Fire | Tagged beautiful, branding, Inspiration Board, Mind Map, Mother Ship, research, sketch, wine | Leave a response

Client 10: Grass Fire Vineyards

Client 10: Grass Fire Vineyards

By erich on July 18, 2011

What kind of a label makes me want to enjoy the thing within? A premier package design question for sure, but as it applies to me, “enjoy” cuts out a lot of the things for which I know I would not wish to design packages. In the case of things I know I do enjoy, […]

Posted in Clients, Grass Fire | Tagged Client Begin, History, wine | Leave a response

Eerie Transition

Eerie Transition

By erich on July 5, 2011

In Sonoma and Healdsburg this weekend, I was a washy mess in the amount of beautiful landscape, banquets of food and of course bountiful wines. But I was on my way home, cracking my head back open to help catch up and finish Quando, my current surf board brand, when I saw above a bistro […]

Posted in Monthly Brand, Musings | Tagged branding, companies, Healdsburg, inspiration, Sonoma, wine | Leave a response

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Archives

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Categories

  • Uncategorized
  • Hot Stuff
  • Zenith
  • Pine Boy Puppet House
  • New England Nor'easters
  • Satyr
  • Reinhardt
  • Lindsey Warford
  • Ambrosia
  • Quando
  • Grass Fire
  • History
  • Conflict Comics
  • Ephraim Baird Entomological Society
  • Haiku Den
  • Clyve
  • A House In Oregon
  • Curio
  • Stratosphere
  • Fuse
  • Sojourn

Previous Clients

  • Client 1: Hot Stuff
  • Client 2: Zenith
  • Client 3: Pine Boy Puppet House
  • Client 4: The New England Nor'easters
  • Client 5: Satyr
  • Client 6: Reinhardt
  • Client 7: Lindsey Warford
  • Client 8: Ambrosia
  • Client 9: Quando
  • Client 10: Grass Fire Vineyards
  • Client 11: Conflict Comics
  • Client 12: The Ephraim Baird Entomological Society
  • Client 13: Haiku Den
  • Client 14: History
  • Client 15: Clyve
  • Client 16: A House in Oregon

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way:

• Nat­ural
• Unex­pected
• Crisp
• Clar­ion
• Recognizable

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