Fuse is branching from sketches into composition. There are a lot of things going through my head while drawing the possible existences of this project that are displayed here. One, it seems natural for the product name to be a wordmark or logotype instead of a conjoined graphic and typographic treatment. Fuse is a simple […]
So far, Curio has developed in a lot of great ways. The mind map and the inspiration board were pivotal tools for project with such character. Writing a whole bunch of words that surround a concept sometimes garners the real core of a brand. I like to call that core the “mother ship.” It gives […]
While developing the directions through sketches for Clyve, the cutlery brand with a bend for amateur culinary enthusiasts, I found myself in the comfort of a big couch. On the couch, it’s hard to draw, but not so much with an iPad. Specifically, it is a little easier to erase using the iPad than to […]
History began with the goal to bring a tattoo parlor into a different look than your hole-in-the-wall tramp stamp factory in a seedy part of town. That being said, it’s also important to remember your audience, and the person who wants to inject ink into their skin for their entire life usually approaches a business […]
Sorry, the possible puns with this client are endless I feel. History started in December and I’ve dragged it into this January because the holidays and the winter always rain down mayhem on my work. Regardless I’m becoming more and more pleased that I’ve done so. Some projects only develop when given enough legroom. I’m […]
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