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Delicate, Organic, Homemade

Delicate, Organic, Homemade

By erich on November 26, 2012

Fuse is branching from sketches into composition. There are a lot of things going through my head while drawing the possible existences of this project that are displayed here. One, it seems natural for the product name to be a wordmark or logotype instead of a conjoined graphic and typographic treatment. Fuse is a simple […]

Posted in Fuse | Tagged application, branding, compositions, concept, contrast, line, process, sketch, typography | Leave a response

Sketches

Sketches

By erich on July 20, 2012

So far, Curio has developed in a lot of great ways. The mind map and the inspiration board were pivotal tools for project with such character. Writing a whole bunch of words that surround a concept sometimes garners the real core of a brand. I like to call that core the “mother ship.” It gives […]

Posted in Curio | Tagged Mind Map, Mother Ship, process, sketch, typography | Leave a response

Honing a Logo

Honing a Logo

By erich on April 16, 2012

While developing the directions through sketches for Clyve, the cutlery brand with a bend for amateur culinary enthusiasts, I found myself in the comfort of a big couch. On the couch, it’s hard to draw, but not so much with an iPad. Specifically, it is a little easier to erase using the iPad than to […]

Posted in Clyve | Tagged branding, crop, iPad, process, sketch, typography | Leave a response

History: Branded

History: Branded

By erich on February 1, 2012

History began with the goal to bring a tattoo parlor into a different look than your hole-in-the-wall tramp stamp factory in a seedy part of town. That being said, it’s also important to remember your audience, and the person who wants to inject ink into their skin for their entire life usually approaches a business […]

Posted in Clients, History | Tagged application, branding, concept, Final Work, process, sketch, tattoo, typography | Leave a response

The End of History

The End of History

By erich on January 27, 2012

Sorry, the possible puns with this client are endless I feel. History started in December and I’ve dragged it into this January because the holidays and the winter always rain down mayhem on my work. Regardless I’m becoming more and more pleased that I’ve done so. Some projects only develop when given enough legroom. I’m […]

Posted in Clients, History | Tagged calligraphy, compositions, designers I like, drawing, illustrator, process, sketch, tattoo, typography, work ethic | Leave a response

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Categories

  • Uncategorized
  • Hot Stuff
  • Zenith
  • Pine Boy Puppet House
  • New England Nor'easters
  • Satyr
  • Reinhardt
  • Lindsey Warford
  • Ambrosia
  • Quando
  • Grass Fire
  • History
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  • Ephraim Baird Entomological Society
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Previous Clients

  • Client 1: Hot Stuff
  • Client 2: Zenith
  • Client 3: Pine Boy Puppet House
  • Client 4: The New England Nor'easters
  • Client 5: Satyr
  • Client 6: Reinhardt
  • Client 7: Lindsey Warford
  • Client 8: Ambrosia
  • Client 9: Quando
  • Client 10: Grass Fire Vineyards
  • Client 11: Conflict Comics
  • Client 12: The Ephraim Baird Entomological Society
  • Client 13: Haiku Den
  • Client 14: History
  • Client 15: Clyve
  • Client 16: A House in Oregon

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way:

• Nat­ural
• Unex­pected
• Crisp
• Clar­ion
• Recognizable

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