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Color-aid and Palettes

Color-aid and Palettes

By erich on September 4, 2011

So I’m working on my wine label and as I mentioned before I had to break out the Color-aid, which if you don’t know, is a company that paints thin layers of gouache in every hue, shade and intensity on large sheets of paper which are also available in smaller swatches (check it out here). […]

Posted in Clients, Grass Fire | Tagged branding, color, Color-aid, illustrator, Palettes, photoshop, process, sketch | Leave a response

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Previous Clients

  • Client 1: Hot Stuff
  • Client 2: Zenith
  • Client 3: Pine Boy Puppet House
  • Client 4: The New England Nor'easters
  • Client 5: Satyr
  • Client 6: Reinhardt
  • Client 7: Lindsey Warford
  • Client 8: Ambrosia
  • Client 9: Quando
  • Client 10: Grass Fire Vineyards
  • Client 11: Conflict Comics
  • Client 12: The Ephraim Baird Entomological Society
  • Client 13: Haiku Den
  • Client 14: History
  • Client 15: Clyve
  • Client 16: A House in Oregon

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way:

• Nat­ural
• Unex­pected
• Crisp
• Clar­ion
• Recognizable

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