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Mind Map

Sketches

Sketches

By erich on June 12, 2012

Onto some drawings for this Oregon house logo. They’ve been developing for a while now, and although my time was scratched thin for a bit, I’m back in the armchair pondering the expansive world of non-commercial graphic design as well as back at the desk chipping away at an appropriate representation and system for such […]

Posted in A House In Oregon | Tagged concept, marking, Mind Map, nature, process, sketch, tree | Leave a response

Get Crackin'

Get Crackin’

By erich on December 9, 2011

After a mind map and some brain storm, there’s plenty of associative imagery tumbling around in my brain that might lead to an identity for History. The tattoo industry has a long history of cheap neon signs and fluorescent lighting to allow for a significant change to shock a visitor or recommendation. The shop isn’t […]

Posted in Clients, History | Tagged Inspiration Board, Mind Map, process, research, sketch | Leave a response

Get Crackin'

Get Crackin’

By erich on July 29, 2011

Grass Fire has been cooking in the background now for a bit while the previous client was completed, and I’m ready to bring it forward with some fast and furious design directions. I’m not entirely sure this month’s brand is going to necessitate an Inspiration Board, but I can’t forget how important it is to […]

Posted in Clients, Grass Fire | Tagged beautiful, branding, Inspiration Board, Mind Map, Mother Ship, research, sketch, wine | Leave a response

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Categories

  • Uncategorized
  • Hot Stuff
  • Zenith
  • Pine Boy Puppet House
  • New England Nor'easters
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  • Reinhardt
  • Lindsey Warford
  • Ambrosia
  • Quando
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  • History
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Previous Clients

  • Client 1: Hot Stuff
  • Client 2: Zenith
  • Client 3: Pine Boy Puppet House
  • Client 4: The New England Nor'easters
  • Client 5: Satyr
  • Client 6: Reinhardt
  • Client 7: Lindsey Warford
  • Client 8: Ambrosia
  • Client 9: Quando
  • Client 10: Grass Fire Vineyards
  • Client 11: Conflict Comics
  • Client 12: The Ephraim Baird Entomological Society
  • Client 13: Haiku Den
  • Client 14: History
  • Client 15: Clyve
  • Client 16: A House in Oregon

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way:

• Nat­ural
• Unex­pected
• Crisp
• Clar­ion
• Recognizable

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