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Honing a Logo

Honing a Logo

By erich on April 16, 2012

While developing the directions through sketches for Clyve, the cutlery brand with a bend for amateur culinary enthusiasts, I found myself in the comfort of a big couch. On the couch, it’s hard to draw, but not so much with an iPad. Specifically, it is a little easier to erase using the iPad than to […]

Posted in Clyve | Tagged branding, crop, iPad, process, sketch, typography | Leave a response

Haiku Den: Branded

Haiku Den: Branded

By erich on December 2, 2011

This client has been a delightful experience and exposure to a form of poetry that I had never fully appreciated. In the end I am unsure if haiku alone would be enough to sustain interest in an online or mobile daily destination, but the notion of a collective of artists and poets who dedicate themselves […]

Posted in Clients, Haiku Den | Tagged application, branding, color, Final Work, haiga, haiku, iPad, poetry | Leave a response

Sketches

Sketches

By erich on November 29, 2011

Logo design for Haiku Den is coming along, and I’m already placing it into a design environment (the blog is inherently always a little behind in timeline). I can’t help but retreat to the circle for a feeling of comfort, space, and atmosphere. The square, however, might better suit an impression of sharing your own […]

Posted in Clients, Haiku Den | Tagged application, iPad, process, sketch | Leave a response

Photo by Leroy Grannis

Client 9: Quando

By erich on June 16, 2011

Back from vacation. I have to say, it was a bit more vacation and less work-on-vacation than I had hoped. Certainly my life and family aren’t distractions, per se, but it can sure be difficult to concentrate with the beauty of west coast gales on your face, and great company with which to share a […]

Posted in Clients, Quando | Tagged Client Begin, inspiration, iPad | Leave a response

Process Rejected

By erich on June 9, 2011

While I’ve been making a little headway on the new brand for June, taking pictures, building ideas, the concept of developing everything via the iPad, I’m afraid to admit, has more or less failed. There is a lot of transferring to be done, it seems. I could of course take pictures with my iPad 2, […]

Posted in Monthly Brand | Tagged Flickr, iPad, iPhone, Picasa, process, technology | Leave a response

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Categories

  • Uncategorized
  • Hot Stuff
  • Zenith
  • Pine Boy Puppet House
  • New England Nor'easters
  • Satyr
  • Reinhardt
  • Lindsey Warford
  • Ambrosia
  • Quando
  • Grass Fire
  • History
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  • Haiku Den
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  • A House In Oregon
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Previous Clients

  • Client 1: Hot Stuff
  • Client 2: Zenith
  • Client 3: Pine Boy Puppet House
  • Client 4: The New England Nor'easters
  • Client 5: Satyr
  • Client 6: Reinhardt
  • Client 7: Lindsey Warford
  • Client 8: Ambrosia
  • Client 9: Quando
  • Client 10: Grass Fire Vineyards
  • Client 11: Conflict Comics
  • Client 12: The Ephraim Baird Entomological Society
  • Client 13: Haiku Den
  • Client 14: History
  • Client 15: Clyve
  • Client 16: A House in Oregon

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way:

• Nat­ural
• Unex­pected
• Crisp
• Clar­ion
• Recognizable

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