Client 7: Lindsey Warford

Lind­sey War­ford is a young pro­fes­sional harpist in the city of New York. Though she is a very expe­ri­enced musi­cian, even main­tain­ing a solid client base in other cities in the past, she wished to rein­vent her iden­tity a bit, and most notably come away with mar­ket­ing mate­ri­als to begin build­ing a foun­da­tion of work in her new home. Lind­sey is a real per­son, as opposed to the tra­di­tional M.O. of Monthly Brand, which is to invent a client or com­pany in which to brand. She’s a friend and a fan­tas­tic musi­cian, and deserves a lit­tle brand­ing atten­tion to get the absolute most out of her bur­geon­ing business.

We decided that the good pho­tog­ra­phy already in hand of Lind­sey with her harp (Apollo), was a great way to diverge her tar­gets into realms of Cel­e­bra­tion, Cor­po­rate and Heal­ing events. Fur­ther, any mono­gram, typog­ra­phy, or graphic ele­ments that present her should tune to all of those tar­gets at once, giv­ing her an all encom­pass­ing iden­tity she is sat­is­fied with, and also suits the atten­tion of her industry.

Amongst many of her tal­ents and qual­i­ties, we focused on a few words that best describe and dis­tin­guish Lind­sey to help describe her. These words helped build a foun­da­tion for how the graph­ics were resolved:

• Per­sonal
• Qual­ity
• Attrac­tive
• Ver­sa­tile
• Therapeutic

You can see all of the pages devoted to the process of this visual brand here.