The New England Nor’easters are a semi-professional hockey team with the goal of entertaining and inspiring fans with skilled and demonstrative display of talent in the game. They compete in games twice a week and they have a full outfit of trained players with all the means to support these games, both at home and away.
Just a burgeoning expansion team at the moment, the Nor’easters have put together a roster of good talent, funding and a local space in Providence, Rhode Island for home games. Like many professional teams, they seek to play a clean game of good sportsmanship with a highly competitive bend, but they’re also looking to bring hockey to a contemporary light, with an edgy appeal, new and distinct coaching styles and a slick look.
Given the nature of their location and their roster drawing from local players, the expansion club has chosen the team name the Nor’easters. A Nor’easter is a specific kind of storm that travels from the south to the northeast with arctic winds from the north providing a devastating combination that batters the East Coast of the US throughout the entire year but are most dangerous during the winter months. The team and the people of the area are accustomed to these storms, and with the reputation that their severity has, along with the notion that they are commonly thought of as freezing storms, it’s appropriate that the team name take on this theme to describe their ferocity, local distinction, and proud endurance.
The team describes themselves with these five words to help visualize their brand: