Clyve is a company founded by an engineer turned chef targeting “budding chefs” and home cooks with a desire for quality, safety and precision in their kitchen tools. The brand had a long journey of development, from the research of classic cutlery companies to conglomerates that wholesale knives and plug them on food television series. There was a resolution that cooking is often romanticized, but knives are made by companies that have a long and dated history, and their branding shows. There was an opportunity to bring something more appropriate to the look for a cutlery brand, and so representation became key.
Read more here about how the brand evolved into the polished logo mark it is now.