History is a tattoo parlor run by a talented and traveled artist. Because of their burgeoning notoriety and success, they wish to find a unique voice for their business that reflects an emphasis on ardor and culture, but wish to retain a sense of individuality with a value for personal experience. Such is the nature of tattoo.
History has offered these words to help distinguish their brand:
The logo for the client evolved from visuals that stretched the meaning of personal history into a patchwork of interpretations, literally traveling down the path of stitching and threading together the typography. Although stitches definitely came with the grit befitting the industry the threads were throwing the identity off, and the visuals were not coming out attractive (even in a grisly way). What developed was the notion of a monogram or signature, an imprint that defined their character in a unique interlocking stamp. With much experimentation in the assembly of the seven letters I came to an array that distorted the norms of typography, fastened their architecture for unification and scoured the strokes to communicate that the parlor was weathered, experienced and worldly.