Client 13: Haiku Den

Haiku Den is a col­lec­tion of artists with a goal to bring inter­ac­tive haiku, both clas­sic and mod­ern to audi­ences over the web, in books and through mobile devices. Their aims are as eclec­tic as inter­pre­tive paint­ings, per­sonal poet­ry, newslet­ter items on the art of haiku and host­ing poet­ry slams. They’re an online com­mu­ni­ty who share their mus­ings, art­work and rhetoric through haiku, but also through haiga and sen­ryu. The brand cen­ters around a web site, which also extends into a mobile appli­ca­tion. Not unlike Found Mag­a­zine or Post Secret, Haiku Den seeks to aggre­gate artistry from the pub­lic but steers the aes­thet­ic towards zen poet­ry, sim­plic­i­ty and mind­ful­ness.

They’ve offered these five words to help dis­till their char­ac­ter:
• Zen
• Cur­rent
• Poet­ic
• Acute
• Atmos­phere

The logo is thin and con­trolled, sim­ple but mean­ing­ful and delib­er­ate but spa­cious. The H and D let­ter­forms are mere­ly ghosts, sub­text to the form of the logo, and the three neg­a­tive spaces that are formed from their join­ing lay a foun­da­tion for the premise of three lines of verse in a clas­sic haiku poem, pre­sent­ing their “images” in the con­text of the writ­ing. The pseu­do-H let­ter­form that makes up the left two spaces is serendip­i­tously allow­ing those spaces to breathe, and release from the con­tain­ment of the whole form, giv­ing way to a com­fort­able form that does not feel locked or restrained, but open and for­giv­ing.

The col­ors that resolved for Haiku Den are blend­ed radi­ant wash­es of prac­ti­cally any com­bi­na­tion. The motif is a feath­ered cir­cu­lar form with a lin­ear gra­di­ent with­in, usu­ally over­lay­ing an image or sim­ple grey back­ground. These bulbs of lucent col­or sup­port the brand­ing by bring­ing a sense of enlight­en­ment to the devices and mate­ri­als where Haiku Den would be pre­sented. Ide­ally, in a mobile or online plat­form, I imag­ine these bulbs slow­ly chang­ing hue and glid­ing in an atmos­pheric medi­um, and espe­cially fol­low­ing any click, touch or move­ment made on the sur­face. Haiku is a breath­ing, liv­ing and glow­ing art form, and these shift­ing col­ors could be a sim­ple and del­i­cate way to express this.

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