Haiku Den is a collection of artists with a goal to bring interactive haiku, both classic and modern to audiences over the web, in books and through mobile devices. Their aims are as eclectic as interpretive paintings, personal poetry, newsletter items on the art of haiku and hosting poetry slams. They’re an online community who share their musings, artwork and rhetoric through haiku, but also through haiga and senryu. The brand centers around a web site, which also extends into a mobile application. Not unlike Found Magazine or Post Secret, Haiku Den seeks to aggregate artistry from the public but steers the aesthetic towards zen poetry, simplicity and mindfulness.
They’ve offered these five words to help distill their character:
The logo is thin and controlled, simple but meaningful and deliberate but spacious. The H and D letterforms are merely ghosts, subtext to the form of the logo, and the three negative spaces that are formed from their joining lay a foundation for the premise of three lines of verse in a classic haiku poem, presenting their “images” in the context of the writing. The pseudo-H letterform that makes up the left two spaces is serendipitously allowing those spaces to breathe, and release from the containment of the whole form, giving way to a comfortable form that does not feel locked or restrained, but open and forgiving.
The colors that resolved for Haiku Den are blended radiant washes of practically any combination. The motif is a feathered circular form with a linear gradient within, usually overlaying an image or simple grey background. These bulbs of lucent color support the branding by bringing a sense of enlightenment to the devices and materials where Haiku Den would be presented. Ideally, in a mobile or online platform, I imagine these bulbs slowly changing hue and gliding in an atmospheric medium, and especially following any click, touch or movement made on the surface. Haiku is a breathing, living and glowing art form, and these shifting colors could be a simple and delicate way to express this.
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