Client 13: Haiku Den

The logo is thin and con­trolled, sim­ple but mean­ing­ful and delib­er­ate but spa­cious. The H and D let­ter­forms are merely ghosts, sub­text to the form of the logo, and the three neg­a­tive spaces that are formed from their join­ing lay a foun­da­tion for the premise of three lines of verse in a clas­sic haiku poem, pre­sent­ing their “images” in the con­text of the writ­ing. The pseudo-H let­ter­form that makes up the left two spaces is serendip­i­tously allow­ing those spaces to breathe, and release from the con­tain­ment of the whole form, giv­ing way to a com­fort­able form that does not feel locked or restrained, but open and forgiving.

The col­ors that resolved for Haiku Den are blended radi­ant washes of prac­ti­cally any com­bi­na­tion. The motif is a feath­ered cir­cu­lar form with a lin­ear gra­di­ent within, usu­ally over­lay­ing an image or sim­ple grey back­ground. These bulbs of lucent color sup­port the brand­ing by bring­ing a sense of enlight­en­ment to the devices and mate­ri­als where Haiku Den would be pre­sented. Ide­ally, in a mobile or online plat­form, I imag­ine these bulbs slowly chang­ing hue and glid­ing in an atmos­pheric medium, and espe­cially fol­low­ing any click, touch or move­ment made on the sur­face. Haiku is a breath­ing, liv­ing and glow­ing art form, and these shift­ing col­ors could be a sim­ple and del­i­cate way to express this.

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