Client 1: Hot Stuff

Hot Stuff is a young Brook­lyn start-up com­pa­ny pro­duc­ing spicy mus­tards, sauces, sea­son­ings and rubs. Their tar­get is any­one who enjoys unique fla­vors to spice up their food, but in par­tic­u­lar: young folk and fam­i­lies, loca­vores, high end mar­kets such as Whole Foods or Zabar’s. Hot Stuff is look­ing to stand out from your nor­mal line of condi­ments. They see their prod­ucts as more unique than stan­dard fla­vors and more like spe­cif­ic recipes.

Five words that typ­i­fy Hot Stuff:
• Spicy
• Sharp
• Wicked
• Mys­te­ri­ous
• Vivid

Final Logo:

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