Client 1: Hot Stuff

Hot Stuff is a young Brooklyn start-up company producing spicy mustards, sauces, seasonings and rubs. Their target is anyone who enjoys unique flavors to spice up their food, but in particular: young folk and families, locavores, high end markets such as Whole Foods or Zabar’s. Hot Stuff is looking to stand out from your normal line of condiments. They see their products as more unique than standard flavors and more like specific recipes.

Five words that typify Hot Stuff:
• Spicy
• Sharp
• Wicked
• Mysterious
• Vivid

Final Logo:

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