RSS Monthly Brand
- Branding April 23, 2012
- Honing a Logo April 16, 2012
- Some Inspiration April 12, 2012
- Sketches for Clyve April 9, 2012
- Client 16: A House In Oregon April 5, 2012
- Get Crackin’ February 23, 2012
Quando: Branded
Quando has been a ride. As always, I wish I had more time to build some more branded collateral for the client. In the end, Monthly Brand comes down to the completion of a brand mark. A logo, really. Branding is much, much more than a logo, without a doubt. I’m not sure if it’s […]
Sketches for Quando
Here are the developing ideas. Though I’m enjoying some of the directions, I’m not entirely convinced any of them are loaded with all the content I’ve written about the spirit of the brand. But how can you install a rich history, cater to an industry’s visual vernacular, and succeed at formulating a relevant graphic to […]
Back to the Inspiration Wave
I know I have to stay on target, but what’s the rush here? I’ve been sketching, I’ve been developing, but then those sketches lead to more ideas, and some of those ideas require more research, more image digging, more understanding of the brand. Quando is about many things. It’s about fun and laughter yes, but […]
Dots. Stripes. Hawaiianization.
I’m not sure what this book is about, entirely, but the cover (and this launch event invitation passed along to me by a friend—incidentally because she knows I’ve got my surf culture goggles on) got me digging and thinking. The polka dots. The polka dots! I just can’t think of anything more typifying of the […]
The Look of Surf
There is a certain … pace … that comes along with surf culture. I’ve been on constant vacation it seems. I’m off to Sonoma this weekend as well (more on how that will feed into next month’s brand later). I know, my life is the worst. I’m supposed to be doing something, right? Right. Images. Sketches. […]