RSS Monthly Brand
- Branding April 23, 2012
- Honing a Logo April 16, 2012
- Some Inspiration April 12, 2012
- Sketches for Clyve April 9, 2012
- Client 16: A House In Oregon April 5, 2012
- Get Crackin’ February 23, 2012
The New England Nor’easters: Branded
This client took me on a roller coaster with so many steps and missteps that it’s surprising to me that I’m still so invigorated by the graphics. I’ve been staring at hockey logos for the past two months, and have finally made concessions and taken some risks, all with the confidence that in the end, […]
Design Decision
More and more sketches. I was convinced that hand drawing was going to yield the most in this project when I drew closer and more confident that the underlying skeleton for the logo would be a hexagon. Of course I was open to and experimented with ideas outside that box, but I kept coming back […]
The Hartford Whalers, The Vancouver Whitecaps, and The Minnesota Wild
It’s important to recognize success. These three logos are, in my book, examples of such. They are all different in their approach to heralding their club, but all come with high ranks in branding. They represent well the tenants, discussed earlier here, which I believe identify a sports team mascot and name: ferocity, pride, and […]
Weather Map Arrows, Snowflakes, and Circular Saw Blades
The Nor’easters are looking for a logo that’s cold, fast, and severe. Sketching and mind mapping reveal a few ideas, but one that I can’t get away from is a hexagonal foundation, based on snowflake crystals. So I’ve been coupling my drawings with arrows, an original direction that’s based on the meteorology of their namesake—warm […]
Get Crackin’
Boy this is a long way late. But in all honesty, I’m well past the point of an inspiration board for this client. I’ve been fudging the lines in terms of sequential process of late, doing some initial sketching before research and image digging. Either way, the main themes I’m looking at to incorporate with […]