
Delicate, Organic, Homemade
Fuse is branching from sketches into composition. There are a lot of things going through my head while drawing the possible existences of this project that are displayed here. One, it seems natural for the product name to be a wordmark or logotype instead of a conjoined graphic and typographic treatment. Fuse is a simple […]

Get Crackin’
Fuse is the name I’ve given to the product of my homemade infused vodkas. Now, lots of people do this; they doctor their own spirits with a little lemon or frozen blueberries or something cute. Mine’s nothing less DIY or crafty unfortunately. There’s little that makes it a true product (alas I am tempted to […]

Client 19: Fuse
I dig a good cocktail. It’s a great transition from work to play, it’s an expression of new and classic tastes, and it adds celebration and class to the otherwise mundane act of putting toxins in our bodies. Alcohol is an incredibly huge industry in the United States, and although we might not think of […]