RSS Monthly Brand
- Branding April 23, 2012
- Honing a Logo April 16, 2012
- Some Inspiration April 12, 2012
- Sketches for Clyve April 9, 2012
- Client 16: A House In Oregon April 5, 2012
- Get Crackin’ February 23, 2012
The Ephraim Baird Entomological Society: Branded
I find it interesting that there is a distinct difference in logos that include the very industry they represent. In many cases a logo will have a focused graphic, such as an acronym, and a supplemental line of typography to expound on the product or service that’s represented (like the logo for the USPS, for […]
Direction
I’ve got all these letters in the name. Another designer might pull their hair out, and someone else might opt for the acronym. I really don’t think an acronym is the right call here. Yes, it’s a lot of letters for a logo, but we’re not hoping to see the logo cast out of chrome […]
Insects are Like Letters, Letters are Like Insects
If it’s anything I’m gathering about insects, from a visual point of view, it’s their natural symmetry and the segmentation of their bodies that really define them. From the Greek “entomos,” insect means “that which is cut in pieces or segmented.” Even though I’ve been waiting a long time to write the etymology of entomology, […]
Out of Many, One
Instead of disgorging all the thoughts in my head about the directions this logo can go, I’m just going to allow the New York Public Library Picture Collection do some talking. One of the best resources in the city, the Picture Collection is amazing for inspiration, research and the germination of ideas. It far outweighs […]
Get Crackin’
There are definitely going to be challenges with The Ephraim Baird Entomological Society as my next client. If you haven’t noticed it’s a ridiculously long name. One of the prime strategies when developing a visual brand for a client is determining the form the logo will take. Is it a pictorial logo? Is it a […]