Tim Boelaars, a graphic designer from the Netherlands, is responsible for this great logo. I was searching for visuals that matched the spirit of Curio, this month’s fictional brand for a gadget and gift company when I stumbled upon his work. Really tight illustrations he has, with a unique hand that is both bold and refined. This particular logo stuck out because I had mentioned how M.C. Escher was an inspiration for Curio, since the company is looking to have a sense of, well, curiosity. Escher always seems to bring that mystery to life on the page, and of course was a highly regarded graphic illustrator. I dare say no other artist brought so much playfulness between the eternal forces of black and white.
One of the things that Boelaars has in a lot of his illustrations is a thick line stroke. This, for me, adds a tangibility to a graphic. It has confidence, but with rounded corners so it feels safe enough for a child to use. Through mind-mapping out some of the concepts behind Curio, I’m finding that amazement and intrigue comes from twisting space and expectations. Maze means to stupefy, and it’s where the word amazement comes from as well. Curio is a shortened form of curiosity, and it means “bric-a-brac” from the Far East. Curiosity is perfect for this company. They’re not out to blow you mind inside-out, just to bring a smile to your face and to keep you intrigued with the world and all its puzzling objects.
How this translates into simple, well assembled graphics is the next step.