Not going to leave this client behind. Certainly there was a hiccup in my schedule as of late. It’s a good thing though, lots of professional work happening in the background, and I’ll just have to use this as a challenge to get multiple brands done at the same time.
Clyve was nudged to the side for a minute, at least on the blog. Sketches were being done in the background but I was unable to aggregate them to the blog. Here are some thoughts and sketches developed over that time. Through the helpful tool of mind mapping, using the five driving words that the client provided (Comfortable, Piquant, Safe, Culinary, and Novice), some ideas began spawning. Piquant was the word that stood out to me—meaning pungent, precise or sharp (there’s that word again—though perhaps more appropriate for Clyve than any other brand before). “Flavor” was a word that connected a lot of the dots for me with both piquant and culinary, and “color” connected those to the rest of the concepts (but more so in a meaning of “primary” or “fundamental” color).
But this isn’t actually a new concept at all, using primary, or semi-primary vibrant colors, to identify a cutlery brand as “baby’s first paring knife.” Clyve, I’m hoping, is beyond that a bit. I’m not sure I would see their handles, sheathes and even their blades being covered in a Playschool™ palette. The company Füri is particularly known for embracing this happy home, Food Network, DIY style of branding. Not that this is bad design per se, but what does Clyve have that individualizes them from these brands? Currently, the availability for conceptualizing a whole brand revolving around a unique industrially designed knife is a bit outside my range of expertise. However, color seems to be a valuable aspect for inclusion in the final graphic design that identifies Clyve cutlery.
Of course I’m leaning with some of the more obvious explorations. Maybe I just want to slice letterforms up, but some version of cropping, clipping, diced-type seems appropriate. Maybe that’s too slasher for a brand that is supposed to be “safe” and “comfortable.” Then again, if the letters were evenly sliced, that may bring a relative unity, security, professionalism to the concept. I’m also wrangling this pie slice idea. Pie always seems so innocent and easy. I don’t really imagine Clyve producing, specifically, too many pie slicers as their intentions seem more, well, culinary. However, there’s something…subtractive about a circle missing a wedge, like it’s been served, it’s been prepared, it’s been enjoyed, and that hits close to the spirit I believe Clyve is looking for. Perhaps though it is too home-cooked, and not enough fine dining. Anyway, more to come.