Accumulating ideas and notions and visuals and doodles for a brand called History, as well as finishing designs for even more side projects (amidst the storm of holiday madness), I’ve found that releasing myself from my comfort zone always pays off in my work and in my process. It usually drains my resources and time while I develop and research (because everything has always already been done), but the visuals that come out at the end are something that evolve my sensibilities and broaden my understanding of graphic design.
All that said, History has taken the path of threading, but more specifically stitching and suturing. Though image research has made me a little queasy, tattoos are not a comfortable form of art and a little danger, a little discomfort, I believe, should be a part of the brand. Here’s an assortment of images that are bubbling up ideas:
I also found some lovely examples of embroidery typography on a newly discovered blog for me called Plenty of Colour.
Further, this piece in particular is getting really close to an inspirational visual for the fictional brand, you can see more from this artist, Rosie Geissler, here.
Moving on, learning about the visual vernacular of the industry, it might become difficult to convince a tattoo parlor that they should utilize stitches as a representation of ink. The abundance of blackletter is nauseating to me, in fact, and although I believe it to be a beautiful niche in the history of typography (and even appropriate in many modern cases), obvious is the only word I can think of when I view some of these logos. Filigree may be the status quo for tattoo typography, but what’s unique about that?
I want to ensure that History appears unique. I want them to stand out and evoke this sense of “personal evidence,” and crown that above any indication that they are simply painters. They entrust and believe in one’s sense of existence and wish to present that to a client before they even come in the door. Even if all this heady nonsense doesn’t exude from a simple brand mark, at the very least they want to look as if they are shoulders above the dime shop that has books and books and books of tattoos that you can purchase from. History wants you to come to them with your idea, not the other way around. I’m sure it’s a dilemma in the world of tattoo art, but I don’t really see evidence that branding has addressed it.