This client has been a delightful experience and exposure to a form of poetry that I had never fully appreciated. In the end I am unsure if haiku alone would be enough to sustain interest in an online or mobile daily destination, but the notion of a collective of artists and poets who dedicate themselves to pushing the boundaries of classic and modern haiku, haiga and senryu certainly is engaging. The logo is thin and controlled, simple but meaningful and deliberate but spacious. The H and D letterforms are merely ghosts, subtext to the form of the logo, and the three negative spaces that are formed from their joining lay a foundation for the premise of three lines of verse in a classic haiku poem, presenting their “images” in the context of the writing. The pseudo-H letterform that makes up the left two spaces is serendipitously allowing those spaces to breathe, and release from the containment of the whole form, giving way to a comfortable form that does not feel locked or restrained, but open and forgiving.
The colors that resolved for Haiku Den are blended radiant washes of practically any combination. The motif is a feathered circular form with a linear gradient within, usually overlaying an image or simple grey background. These bulbs of lucent color support the branding by bringing a sense of enlightenment to the devices and materials where Haiku Den would be presented. Ideally, in a mobile or online platform, I imagine these bulbs slowly changing hue and gliding in an atmospheric medium, and especially following any click, touch or movement made on the surface. Haiku is a breathing, living and glowing art form, and these shifting colors could be a simple and delicate way to express this.
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As I have a taste for zen poetry and respect for absolute clarity and purity in art and in design, Haiku Den was a delightful brand for me. The haiga projects I toyed with along the way this month certainly put me in the mood of finding a voice for the brand, frequently drawing me away from hard cut forms and illustrative images. If you are a graphic designer, or a visual artist of any kind really, it is a fine exercise to select a haiku, digest its meaning, especially your impression of its meaning, and to bring a new attention to it in a visual way. Crafting these collages, reducing and distilling the letterforms and graphics into something simple and reflective, brought me to the final dew drop of a logo for Haiku Den.