I aim to remove some clutter from my process this month by inventing a client which focuses on something classically captivating and inherently sparse: haiku. They’re simple but complex. They’re precise but subjective. They’re terse but potent. All things that can inspire a designer, especially one in identity design. Their commonality is distillation and that is something I highly regard in both a good logo and a good haiku.
Haiku Den is a web-based publishing forum which aims to exalt the art of haiku. In all honesty, they’re not entirely sure to what extent their mission goes, but their initial purpose is to weave art, design and the form of the haiku into a bank of online expression. This includes (most obviously) poetry, but also photography, painting, graphic design and music.
The client is a collection of artists and scholars hoping to find a singular visual identity. They look forward to a future book release, they hold poetry slams in downtown San Francisco and send weekly haiku-infused emails. There is, of course, the website itself as well. It is an esoteric community to say the least, but their taste and attraction to this seemingly simple art form is excellent ground for creative liberty and an opportunity for a unique voice.
They’ve provided some words to help define Haiku Den: