Instead of disgorging all the thoughts in my head about the directions this logo can go, I’m just going to allow the New York Public Library Picture Collection do some talking. One of the best resources in the city, the Picture Collection is amazing for inspiration, research and the germination of ideas. It far outweighs any sort of quick google search, and doesn’t have the commercial flood of stock photography sites. Books are amazing too, if you haven’t noticed, but sometimes you just need to see the subject of your brand, without the words attached.
This is research being summed up in a collection of images (special thanks to “research assistant a.o.). I could sit around all day and draw bugs for this project, and with more time and patience I certainly would, but at the end of the day I think what I’m realizing is that there are…a lot of insects out there. Yeah, any entomologist will quickly tell you that there are way more insects in the world than any other creatures, making up two-thirds of all organisms on earth. A society that’s devoted to, studies and exalts these living things may not be best represented by a single example. A bee would not do, a butterfly would not do, a beetle would not do, a roach would not do. Even within those broad contexts, a honey bee, monarch, a lady bug, or a water bug are all even more and more specific, and simply would not do.
Then, is it a conglomeration of sorts? Is it a hybrid? A collage? How does one make a conglomeration of many different representations simple enough to be a logo? Let’s not forget we’re already going to have the steep challenge with the actual name The Ephraim Baird Entomological Society to deal with in this logo, let alone a depiction or suggestion on the client’s focus. Lots of thoughts to consider, lots of ideas that are spawning.
In terms of industry standards, there are very few impressive qualities to existing such “bug clubs.” I’m not even sure where to start with these, other than just ignoring them and continuing on the contact high from the Picture Collection.