The final touch to this brand is the actual label. I’ve discussed it to death already I feel, so I’ll spare the redundant commentary on how I got to where I am and why the design decisions resolved the way they did. Instead, I am happy to finally say the word done for Grass Fire, using today’s photo shoot as evidence to that. A lot goes into the production of package design. In the end the label appears quite simple. I had the luxury of directing the design the way I would wish, so I will always strive to boil down a brand to its essence, and to present nothing its character. I believe these photos of the wine bottles do just that.
I was very concerned about achieving just the right colors for the layered background over the past two weeks. There was a lot of trial and error, and a lot of research and comparison with what I was seeing on screen and what I could produce in my modest personal means. In the end, there was actually very little touching up to do with the final shots, so I feel confident I got as close to the real palette as possible.
It was a long journey, this brand. I am very happy with the extra effort it took however. The labels evoke both the character of the brand through the playful and sprouting swash of the typography, and a history rooted in embracing the earth, from soil to sky represented by the layers of muted natural tones. I put this brand to bed with the assurance that the graphic design matches the distinctive experience the winery and the wine itself provides.