October is here, and Monthly Brand is officially 1 year old! If you’re listening in for the first time, this blog is really just about my imagination. In my imagination, there is better graphic design everywhere around us. I want to contribute to that culture of better design, I want to keep creatively fit and I want to explore projects that I’ve either never taken on before or want to revitalize.
It’s a personal blog about me growing as a designer, but that doesn’t mean you’re not invited. Branding isn’t all just going on in my head—branding is the art of perception. That means I need to know what others think, how they react, how we collectively understand things and respond to visuals. I’m always open to the thoughts of others regarding my work. I can’t be objective if I’m only viewing through one lens. Regardless, the generation of designs come from inside my head, and so its my own mind that has to resolve the issues.
I like to try things that are sometimes a little strange, and I feel like people often feel a little strange this time of year. You know what’s strange? Insects. They’re bizarre and amazing and there’s more of them than us. People who study insects are known as entomologists, and although bug collecting comes along with it a sort of association with nerdom, there are many people who continue to be fascinated and devoted to insects. But what’s more strange than an entomologist? A group of entomologists.
Just like organizations, clubs, cliques and clans, entomologists come together on occasion to share their studies of bugs. While their alliance bends towards the academic side of insect study, they have been known to become casual from time to time, and given the allure that bugs have to kids, they tend to share a certain jubilation and eccentricity in their tastes. One such entomologist was named Ephraim Baird and was a notable biologist and entomologist over a hundred years ago. He founded an organization to corral scientists and enthusiasts alike, and then named it after himself (as one was wont to do): The Ephraim Baird Entomological Society.
A hundred and four years later, Dr. Baird has passed away, but the organization has become a prime authority of entomology in all seven continents. The society is looking to bring a new look to their headquarters in New York City where some of the rarest insects are in displays to share with the public. The gallery is old fashioned, but elegant and fancy. They realize the importance of regrowth and hope to keep a new generation of insect enthusiasts attracted to the science and the organization, so part of their endeavor is to promote an air of fashion and taste.
The old logo that branded The Ephraim Baird Entomological Society was rather bland, and there was no cohesion or character to their visuals at all. They’ve asked me to give them a voice keeping in mind all of the details that come along with the field of study and the perception of the league that they would like to come across. Many of the scientists and directors of the society were older gentlemen, though there are women who belong in their ranks. These gentlemen all had a capricious attitude, most wore bow ties, and their jokes were sophisticated and jovial.
They offered 5 words to guide me in the process of designing their new logo and outfit of branding, and these words were not necessarily to indicate the character of the society, but insects and the study of insects as the topic:
So I’m off to get sketching this month and hopefully come back with a interesting idea, and a unique design that sits like a lovely beetle on paper. Don’t smash it until I’m done.