It’s a little more difficult to post on the processes I’m working on because of the multiple projects. I’ve been focusing on Grass Fire’s wine label more than anything else, but still dropping out to finish up Lindsey Warford’s business cards, the label for Hot Stuff, and acquiring assets for Ambrosia and Satyr. So I’m just going to post a few images from my recent updates. The wine label is nearly complete—wrangling the colors was a bear, but I’ve landed on them denoting earth and sky and allowing the typography to do all communication for the character of the brand. The label as a whole then retains a sophisticated air, a backdrop of history and a unique shape.
For Hot Stuff I’ve come back to my original inspirations to help direct me to the form the label should take. These labels will go on a set of mustard jars, all with a different color of sauce within. This is something the brand then needs to essentially take into consideration when applying the other colors of the palette. One of the major inspirations from the beginning was a Charlie Brown zag motif as well as Rock n’ Roll in general. I’ve taken these concepts to an abstract level with a repeated shape based on a guitar pick, and an idea to use real guitars as signage for their boutique stations or events, not unlike what you see here with the Jim Beam instrument. WIth the expanded palette providing both “sexy” and “stinging heat”, a final choice with Bureau Grotesque (a beastly wicked looking sans serif fit for the brand), the lid sticker with a kaleidoscoping rendition of the alien-like letterforms, and an indication of hard music, this brand is developing into a distinctive voice around an otherwise bizarre logo.
More updates when I have them.