Conflict Comics is a great little side project for me I’m realizing. It has a pretty concise scope, a relatively basic concept, and a theme that I love. I’m not going to beat this brand to death though, mostly because I can see the finish line already and I’m ready to get this blog back on its feet and pick things up again in a more regular and standard pace. So here we go:
A collection of many current big name comic book publishing company logos are below. Notice that there aren’t any real unique ideas going on here, the typographic choices are relatively expected and generally poorly executed, and the overall opportunity to produce something “comical” or pleasing or even clever has been wasted. A little unthreatened by the way the current industry brands themselves, I’m ready to come up with something more memorable and interesting.
Mind map is complete and a lot of good ideas spawned from it given the words that were originally posed by the client that distinguish them from the rest of the comics out there. I feel like I am getting better at using the mind map as a tool to help classify, corral and germinate ideas for the beginning of the sketching process. What I’ve learned here is that the tone of the publishing company, something of an out-of-this-world dark humor quality, may not match up with the direct association of the word conflict, as in two opposing thoughts or motives. It might be best for me to forgo some of the qualities to the comics that the client described in order to satisfy the others. A clashing-of-two-Cs seems like an expected, but fruitful direction, while something bleak or grim as they’ve suggested Conflict Comics is might also satisfy a unique logo without sacrificing the integrity of its namesake. Some of these thoughts are below in the sketches.
There’s a clear trend to the typography otherwise used in comic books and the industry however. It’s totally something I want to dive into, and will if I can find the time. The ubiquitous three-dimensional perspective heroic block letters, the championing oblique type with knife-like serifs, the ridiculous amounts of stars, skulls, and blood incorporated into the titles! They’re all so…heroic! But dated, tired, and just not going to be what comic books look like in the future. It’s not really what they look like now, at least some of the more mature ones. I’m going to love Spider-Man forever, but the super hero and the American Dream aren’t really the paradigm any longer. Why should their titles reflect that? I suppose those are for the individual artists and writers to decide what the future of comic books is, but the publishing company that I’m working with now is mostly concerned about looking novel, bizarre, and captivating. I’ll keep focus on that for now and come back with some comps that I think would look stunning, and amazing, and uncanny and mighty on the cover of their books.