First thing I’ll say: I’m happy I’ve got this blog. I’m realizing it’s just as nice a reference tool for me as my own files and sketchbook. I’ve gone back to my posts centered around Lindsey Warford’s brand identity and reacquainted myself with our goals and how we reached the graphics we had when we took a hiatus.
Lindsey Warford has caught up with the compositions I crafted way back in April (see this post) and made some decisions to get that ball rolling again. Great news for Monthly Brand because I would love to help Lindsey get her harp business off the ground and also get that identity completed. Of the two compositions I offered her, she’s chosen the “Cradling Harp” direction, which she finds embodies her well and she likes how the type represents a harp. Fantastic. She’s tasked me to design business cards now so she can get the ball rolling as soon as possible, using the images she’s provided and the branding I’ve developed.
While I’m working on the business cards and the post cards, here’s the polished up final logo for Lindsey Warford. Very happy with the final result here, and I hope all the qualities we were shooting for are incorporated into the brandmark. Here you can see that the crossing of the typographical stems, as well as the cradling of the letterforms evokes a safeness and security. The vibrant magentas are rooted from her original branding, but brought into a much more professional and attractive light. The mark is young and optimistic but polished and professional.