It’s been an interesting journey with this brand, as it is a sibling to one of my previous clients, Satyr. That offered a lot of interesting opportunities, but also a lot of challenges. The style of Ambrosia needed to rest on its own two feet, but feel connected and apart of an existing identity. Satyr evolved as a logotype with a small adjustment to the letterforms illustrating horns of some sort. These horns of course eluded to the nature of its namesake, the half man, half goat creature of ancient myth, but it also brought with it a lascivious, devilish, mischievous quality that was sought after from the beginning. Ambrosia needed an equally broad graphic to elevate it and abstract it from its true namesake, while still providing it the divine, feminine and majestic characteristic of the fragrance.
In the end, much was already resolved with Ambrosia back when it was still in process, but I’m proud to present it here completed with its polished wings and finished context. I would very much have liked to continue working on this brand, as I often do with clients every month here at Monthly Brand, but alas there are other relentless expressions of mine hungry to be painted, drawn and etched into vectors. Ambrosia and Satyr are logos that I will remember fondly as a unique union and a blossoming bouquet of design practice.
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