Haven’t done this step in a while. Probably because I have zero time recently, but it’s important. Inspiration is important. Just as important as sketching, which I value as the most critical and creative stage of design. Inspiration can take you there. I often go back and forth between sketchbook and found visuals. Books, image sites, magazines, and for me, music. These are things that get me in mood to generate ideas. I’ll often attempt to think of a brand, envision it as a Mother Ship, a gigantic galactic multi-tentacled living vessel that has a certain character, it has a certain way of behaving and appearing. It’s a person, effectively; it has a mood, it has a look, it has an utter individuality. One of the first steps then to developing this brand, this character, is to attempt painting it on a single surface, and that’s an Inspiration Board.
For Quando, that’s becoming a mix of vintage surf culture and modern beach wear. It’s a worn and aged buoy that’s washed up on shore, still vibrant in its paint job. It’s an old photograph of the way your friends laughed their evenings through with backlit and grainy photography. It’s almost more of a memory of the days you were surfing than the days you’re surfing now. It’s certainly appropriate for the brand as its owners and creators are practically retired now, washed up you might say. But they used to be the best surfers on the west coast, had the best boards, and got to know a lot of important people. The Mother Ship that is Quando has to speak their language, it has to have their soul in the logo, it has to have the sun and salt and smile and beauty of a well-shaped board.
I’ve got a whole lot more images that I want to find time to post that I think are good research and germinations, but June is flying by. Hopefully it’s as important as I say, this method of inspiration.
And because music is very much a valued resource for me, especially lately it seems, here’s another that I think is just kissing the cheek of this brand: