May is long started. There are many exciting projects on my plate right now—I’ve never been so immersed in branding than I am presently. I never want to tilt the machine too much, of course, but I have to keep focus and at the very least attempt to guide this rocking ship on course. I intend to use this month to take on a challenge that many designers will be met with in their careers: the extension of a brand already in place.
Two months ago I completed a logo for a fictional client called Satyr, a woodsy men’s fragrance. At that point I was revving to push forward and keep picking off new clients, projects, and ideas. One of the things I regret about that process however was that I was unable to find time to develop contextual branding for it, expanding its presence and ideally applying it to packaging. Fragrance bottles are notorious for being wild, chic or fashionable. That probably stems from the fact that most successful commercial fragrances are developed by the fashion and apparel industry. Either way, how can I pass up the opportunity to explore that brand further, packaging or otherwise?
I especially want to continue work on Satyr because I left the process with many burgeoning ideas attached to, but not directly related to its singular fragrance. With its unique twist on whimsical fantasy and the mischief of a chimerical creature, I dig it enough to take it a step further. That is to say, I want to develop a brand for a similar line, one that would borrow from Satyr, but still be independent. With the theme rooted in nature, mythology, magic, beasts and the like, I’ve come across a beautiful word and appropriate name for a women’s fragrance: Ambrosia.
Ambrosia, in classic mythology, is the food or nectar of the gods. It is a delicious, sweet and heavenly consumable. It’s the name of our sister company with Satyr, a men’s fragrance. It is Satyr’s counterpart scent, but parallel brand. Where Satyr is a vibrant, wild and natural musk, Ambrosia is a sensual, honeyed, and rapturous fragrance.
The goal for this month will be to develop a simple and relevant logotype complementary with the existing Satyr brand. A secondary goal is to produce a set of packaging for both brands to round out their presence as a successful and genuine collection. There will not be time for sure, but it would be ideal as well to produce a small campaign of promotional posters and ads that set the tone for Satyr and Ambrosia in a real marketplace.
Ambrosia offers the following words to help characterize the kind of fragrance it is, and wishes to embody:
Where I left off with a previous client can be a great beginning to another. The decision to chain these two products I hope will offer some new lessons and lead to some interesting design decisions. I’m looking forward to the exploration, but also a true sense of completeness with the both of them.