Sketches for Reinhardt. Closing in with the lightning bolt slash radio wave zagginess, but still considering what branding elements to bring to the table. Seeing as this project is overdue, I may have to, once again, be simply satisfied with a brand mark for now.
Either way, as I’ve been processing the Reinhardt logo with the alteration to the Art Deco letter forms, I’ve concluded that having the logotype in a form that isn’t “zagging” may be of a benefit as well. Since I am practically building them from scratch anyway, I’ve decided to keep them in that form for later use, perhaps in titling purposes as a typeface on materials or signage. If every letter “zagged” it would get rather unreadable—but as a logo, the “zagging” letters draw attention and individuality. In an ideal world I would be able to continue this lettering into an entire alphabet and font, now that would be something. For now, however, we’ll stick with the 8 individual characters.
I think the logo is coming along swimmingly however, so perhaps that is all that’s really warranted. The uses for the logo would not be more critical than effectively being present on the radios themselves, as a stamp of quality and approval. I envision with the thin hairlines that it might be a raised metallic wire or metallic paint on an embossment. Then again, a more old fashioned approach could swing either to the cheaper wing of a simple screen print job on the wood of the radio, or the more expensive casting of it in it metal and then gluing it to the surface. The later seems extravagant, but also not feasible with the delicate nature to the hairlines of the logo. Perhaps the logo is simply screen printed on, but with a fine metallic ink…
Anyway, here are sketches of the final stretch.