In the end, Satyr required less exploration than I anticipated. A simple alteration to a unique typeface is enough to bring a voice to some brands, and that’s where this brand lead me. The logo comes across as masculine, libertine and mischievous with its horns and sly stroke variation at the ends. The “middlecase” uncial lettering of the typography lends it an old and ancient origin with the slickness of a modern sans serif dedication.
Satyr took me on a journey that was perfect for the beginning of spring: uplifting my spirits, awakening the senses, and devoting time to some loved classical ideas. All in all I have to say that it was a pretty fluid and easy process. I’m not sure if that’s because I am getting more comfortable with Monthly Brand, or it just happens to be a brand that lends itself to a comfortable design process. I don’t feel I entirely absorbed myself in the project as I have in the past, but that may be for the best, as I’m still lagging on due dates as of late. It taught be to relax, feel comfortable sifting through type books for days, and let the pencil and visuals do the work for you. You can see it’s devoted page is here.
Though Satyr is deemed complete at this point with only its logo completed, the brand still has room for more choices and surrounding elements to bring more to life within its identity. However, Monthly Brand has been lagging as of late, and there’s just got to be a point where we move on. However, I’m very excited about an idea I have brewing to bring Satyr back into the limelight for another client in the future so that I may have an opportunity to finally fulfill it with color, packaging and collateral that makes a brand more than just a logo. So check back later to see if I can take this brand one or two steps further in the months to come.