Satyr is a men’s fragrance that aims to release mischief and glamour to your evening. It’s rooted in an ancient instinctual lust and craving for amusement. It’s about escapade, cheer and letting go of the drudgery that funds such a life. It’s luxurious, but not overly so; it’s being a prince of the wild, not the king of the city.
The sketches below have taken me through a few simple ideas, but in the end I think the branding for Satyr must manifest as a logotype. Whether I will set out to letter the type myself, or find a suitable typeface that aligns with the brand is still up in the air, but some alteration to the lettering can get at just enough insinuation to paint a picture for what we’re after. I’m particularly drawn to the symmetry of the word itself, and imagery of horned skulls invoking a devilish look, a wild and animalistic look, and the horns also directly being relevant to the name of a Satyr, which is of course, a half-goat half-man of ancient Greek mythology. The logo doesn’t frolic as much as one connotation of a satyr might induce, but I’ve been leaning less towards that and more towards the symbology of a beast, giving it a decidedly masculine form. The horns are the key though, because there are thousand different forms of horns. Rams, bulls, elk, goats, all these creatures have different forms and although we need to keep them sharp and serious, there’s nothing wrong with a little playfulness and mirth that they may conjure.
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Pushing forward with this round of sketches, I’ll be diving straight into digitizing and tailoring whilst considering heavily the form of the bottle and packaging. Those are my overall goals for Satyr, as this brand is late late late. I’m fortunate this client isn’t particularly difficult to research, and that the sparks of innovation have been streaming freely lately. Now it’s a matter of making it real, and we’ll close the books on this one.