I almost skipped this step for the new brand of men’s fragrance I’ve deemed Satyr. I was digging around on the internet, absorbing visuals of the dreary lagging winter and sorting through old collage materials at home when I came back to the notion that brainstorming is truly important. The inspiration board concept I learned from my girlfriend, as she’s a textile designer, and they use this technique mostly to gain a greater idea of a style concept from which an entire studio can reference. It’s also used for a single designer to do their best in terms of concept so that the spirit of the project is in a raw form and as the design process progresses, one can pull it out and be reminded of that spirit in order to stay aligned and focused on the intentions of the brand. I didn’t want to leave this out for Satyr, even though the brand is incredibly behind and sketching needs to quickly be turning into comps by now. It’s truly important to the process to look at an image and as closely as possible put your finger on the brand. Now, that’s not to say that this, or any other inspiration board is perfectly reflective. The brand grows and evolves during the process, and what you thought at first was in the spirit of the product may not truly represent it after some time living with it. But it’s a great start, it’s great to look at imagery and say “This is very much Satyr. This is not Satyr. This is close, but not quite Satyr.” it gets the eggs in the scramble, and with wide conceptual thinking, brings enthusiasm to the project.
So here it is, some random imagery that I hope begins the blurry picture of what Satyr will eventually focus into. The fragrance for men is natural, devious, early morning and late evening. It’s outdoors but not sweaty. It’s woodsy but not lumberjack. It’s ancient like ambrosia, strange like lemurs, humorous like myths, and salacious like the best party you’ve ever been to.