The uncial T, as lovely as it is, is a bit illegible for the logo. Being an awkward word of itself, Satyr is going to need to be as clear as possible. However, if the medior tricameral font of Lapidaria, designed by Andreas Stötzner, can act as our main typographic choice it could allow the bulk text to bring an extra air of antiquity to the branding. Satyr is for men, and “for men” is the industry standard for identifying the product as men’s cologne. This supporting text is the perfect opportunity to use the “middlecase” uncial and to help bring it all together as a family of graphics, falling under one Mother Ship of branding. But perhaps we can lend ourselves a little latitude. An uncial is appropriate, interesting, and I firmly believe that even a hackneyed idea can be relevant if it is brought into a new context. Lapidaria is already seeing the benefit for a tricameral face, why not give it confidence by setting it in a logo? Plus, the A, T and Y are just wise and wily enough to give this cologne some distinction.
I’d like to fill it with distinction though. I’m not here to change the dot of an i with a heart and call it love. This is men’s cologne, and they’ll need to compete. They’ll need to push it a bit, and the “horny” graphic treatment should do the trick.
I have a weakness in crafting finely tuned Bézier curves. I’d love to hear what designers out there have done to train themselves better with this craft. No matter how long I work on a form, stare at a shape, alter its handles and manipulate the strokes, it optically vibrates along the path. It seems pimpled or imperfect. But the mark needs to be made and cut into stone soon. Other brands await, so we’ll hone this mark as sharply as possible, and get it into the next stage. That could mean color, packaging, surrounding elements and the like…though I have an exciting idea about that which might give me the break I need to finally catch up here on the Monthly Brand. More on that later, but for now, the sketches, traces, and quickly refining process.