Still on the nostalgic kick that’s been looming in my head as of late, I’ve been inspired enough to claim this month’s brand a company that still cherishes good honest work, the delight that comes from real solid machines, and a modernized sensibility that old-fashioned ideals do not have to mean antiquated products. I introduce to you Reinhardt Radio Labs, a small producer of radio and tele-broadcasting equipment. The company has been around for many decades, successful only on and off, but has recently been bequeathed into the capable hands of its founder’s heir who is looking to reinvigorate the company, not only in quality and relevance of the products they produce, but in the look and feel of how they are marketed.
Reinhardt is, of course, fictional as all clients here at the Monthly Brand, but for the purposes of fabricating a name for a company, its history is also quite important to garnering the most out of its signature. In this case, Reinhardt was the name the founder gave to the company after listening to the melodic reverie of Django Reinhardt on his old cathedral style stand up radio in 1937. Since music inspired him to master the way in which we listen to it, Renhardt became his muse for implementing his craft of electronic engineering into a marketable endeavor. The founder then crafted many radios comparable to the electronics of the time, and continued to progress, and regress into parallel industries such as television, short wave radios, audio quality equipment and the like. However, over time, the company lapsed into side projects and commissions few and far between as the company’s focus became thinned out.
“Daphne” by Django Reinhardt
Recently, the original founder’s son, who has become a successful professional electrical engineer and also a music enthusiast, has inherited the old business and believes it can be revived, or at the very least re-envisioned as a viable and unique brand. The new owner now seeks to slim the company to focusing on high-end boutique radio designs with the expressed intention of keeping the products relevant and functional in today’s standards for electronic and audio equipment. Reinhardt began with the love for music and improving its quality as much as possible while in the comforts of your own home. Now, it seeks to retain that sensibility of centering around a calm voice, a jazz song or broadcast sports game, all with the intention that it can also serve your needs with computer and mobile devices.
Reinhardt is a radio electronics company that offers the highest end quality of sound and attractive antique-inspired consoles. It seeks to marry the sensibilities of the origin of radio broadcasting with the currency of modern digital, satellite and mobile technology. The radios that Reinhardt produces are ever-lasting and dependable just like many of the models of the past, but they also strive to rest as a thing of beauty that may compliment and bring comfort to any environment.
Reinhardt is looking to have a logo and brand developed for the renaissance of their company, and has offered a few defining words to help steer the design of that identity: