The Nor’easters are looking for a logo that’s cold, fast, and severe. Sketching and mind mapping reveal a few ideas, but one that I can’t get away from is a hexagonal foundation, based on snowflake crystals. So I’ve been coupling my drawings with arrows, an original direction that’s based on the meteorology of their namesake—warm damp air rising from the south colliding with cold arctic airs coming from the north, where they meet becomes a spiraling, freezing caustic storm. That’s brutal for you, but how to make it look less like it’s actually a diagram in front of your doofy channel 4 weather man and more like something biting and vicious. With enough drawing I’m beginning to see the shapes take on more of a power tool feel and less channel 4 graphic, but hopefully I can balance the iconography to come away with something that really captures the spirit of the team.
It’s worth noting that it’s also difficult to avert the Star of David symbol. This team isn’t going for any religious overtones since they carry extreme weight, both negative and positive in many different cultures. No, we need to stick to snowflakes—big, sharp, pierce-you-in-the-eye and stomp on your face with an ice skate kind of…snowflakes. I’m curious what your visual minds out there think—if a team can be as dainty as a Maple Leaf and be one of the best hockey clubs out there, or even something as precious and cute as an Oriole and sustain hundreds of thousands of fans every year…can a snowflake get away with being fierce enough to embolden an up and coming team from the northeast? I know I don’t have to land on it as a foundation symbol, but the opportunity to reference the spiraling, “whipping” nature of the storm combines so well with the form.
I suppose I will have to keep plugging at those forms to come closer to a final graphic. There’s still the daunting task of settling on team colors and getting even close to representing how the branding would stretch across jerseys, decals, environment, and paraphernalia. All the while, still juggling with the new client, Satyr, so, yeah, lots of balls in the air. I hope they don’t get busted.