More and more sketches. I was convinced that hand drawing was going to yield the most in this project when I drew closer and more confident that the underlying skeleton for the logo would be a hexagon. Of course I was open to and experimented with ideas outside that box, but I kept coming back to the hexagon, the snowflake and the arrows concept. I know it can lock, and I believe I’ve concluded on a direction.
The struggle continued however with avoiding two weighty recognizable forms (and ironically antithetically opposed), the Star of David and the Swastika. They in no way have any place in this logo, but working with a hexagon, arrows, and some form of movement or cyclical spiral, I’ve run into this large inappropriate wall several times. But the answer is out there I’m convinced, as I reveal at the end. It’s amazing to me how one shape is so similar to an iconic and historical form, and one can be devoid of any connotation but the most simplistic of imagery. Arrows are tined in a cyclical pattern around a hexagonal form with their tails spinning from northeast to southwest, then southwest to northeast. The color in the background is a fusion of cool and warm to form the storm in the center. The form is relevant, interesting and ready to move on to the next step of refinement.