You Have to Think Ahead

A free­lancer can’t real­ly slow down, or even focus too much on any one client. For one, that cre­ates tun­nel vision and “designer’s block,” and two, keep­ing a con­stant flow of work is imper­a­tive to good cre­ative hygiene and income.

I got a lit­tle locked down with Hot Stuff, sweat­ing the hard dead­line being on a Sun­day this Octo­ber, while jug­gling oth­er clients. It’s time to cool off and think ahead. Month­ly Brand is organ­ic, so I antic­i­pat­ed the first month being rough. The best thing to do is to roll with it. You’re noth­ing if you can’t adapt

You shouldn’t under­es­ti­mate step­ping away from your desk. And I don’t mean to go get caf­feine to help you work faster. Some sim­ple breath­ing and focus is some­thing urban­ites need more of. If you’re like me, you work in a hive throng­ing with peo­ple (who are all out get­ting their caf­feine). Find­ing a qui­et place to down­shift, or even just a respite to clutch from one high gear to anoth­er is chal­leng­ing. Nev­er­the­less, find it. Find the right space, for a moment, for a place of perspective…it’s the key to adap­ta­tion, and adap­ta­tion makes bet­ter work.