A freelancer can’t really slow down, or even focus too much on any one client. For one, that creates tunnel vision and “designer’s block,” and two, keeping a constant flow of work is imperative to good creative hygiene and income.
I got a little locked down with Hot Stuff, sweating the hard deadline being on a Sunday this October, while juggling other clients. It’s time to cool off and think ahead. Monthly Brand is organic, so I anticipated the first month being rough. The best thing to do is to roll with it. You’re nothing if you can’t adapt
You shouldn’t underestimate stepping away from your desk. And I don’t mean to go get caffeine to help you work faster. Some simple breathing and focus is something urbanites need more of. If you’re like me, you work in a hive thronging with people (who are all out getting their caffeine). Finding a quiet place to downshift, or even just a respite to clutch from one high gear to another is challenging. Nevertheless, find it. Find the right space, for a moment, for a place of perspective…it’s the key to adaptation, and adaptation makes better work.
