I’ve been sketching forms that resemble a peak or summit, denoting the emphasis on meditation at the Zenith Center. I feel as if the isosceles shape emerging from circle reaching to an exterior circle can be a strong representational graphic. It has meaning and a handsome form. I wonder if it gets across the softer side of rest, however. Since Zenith is both a place to meditate and rest, does the visual need to express that as a balancing factor.
I keep coming back to the logo’s usage. I would want to see this logo as a light screen print on the fogged glass doors entering the center. I want to see it on a set of spa towels, and as a capstone on a take away schedule of courses. Perhaps the contrasting sharp and soft forms are the attraction? A sharp form printed on a soft material (like fogged glass, terrycloth or white paper) might inspire and keep the balance clear of what Zenith stands for. It is more than a place to take a 25 minute nap; it is more than a refuge from our midday pressures. It is also a place to learn and grow with the practice of mental clarity. Meditation needs to be present in the identity. Perhaps one of these sharper forms is the avenue on which to travel, but it gets amended with some kind of other form or texture that evokes relief or rest? Color may be able to do this as well, or a painterly gradation or an amount of hatching.