With very little time left and some good rest and contemplation on the subject, I’ve decided to go down the route of the “Summit with Wedged Circle” design. Though the “Pause” concept was clever, I don’t feel it fully represented the meditation center, and wasn’t perfectly relevant. With the forest for the trees in view, I must choose a path that is the most congruous and meaningful to the client.
With that said, it is time to consider refinement, a color palette if any, typography, and plan for some mock sampling of the logo on collateral. As I considered collateral, I am aiming to print the logo on a towel and pillow case for the center’s resting spaces. I’m considering imprinting the logo on a tea set, and thinking about potential printed materials as well. In doing so, I wonder if the logo at its stage now is too wide, and how with a bit of adjustment it could hold a right angled corner better. I experiment below with an altered version and wonder if the width of the original is part of its charm, or if it is encumbering. I thickened the three strokes at the base of the triangular form, and have placed them both in mock context, both in a corner and center aligned in a graphic. Does it hold up better with a narrower form? Does fitting well in a corner justify the shape of such a form?