There’s merely being inspired by original sources and then there’s dragging the actual elements into sketches. The dark shapes have been developing and have gone from slightly random sharp looking creatures, to exaggerated typographic characters. I like both, but the later seems to take it further (last sketch). I’m intrigued by a mix of rectilinear and curvilinear shapes, and would like to toy with the architectural type shapes more (sketch 2), but that will have to be if time permits.
I’ve been developing a palette, which will most likely be a set of mustard colors, and possibly a scarlet red (I keep thinking of a kiss mark for some reason). I’ve also landed on the (rather wordy) full scope of products Hot Stuff has: Hot Stuff Mustard, Honey Sweet Fire; Hot Stuff Mustard, Stone Ground Fire; and Hot Stuff Mustard, White Wasabi Bite. Those three products make up the line for this company, and I’d love to ideally have a label for each. Well see what I can get done, but sketching and developing the graphic is the most important thing, so I want to invest as much as I can to that.
So coming to a wind up for next week, being the final week. I’d like to have a finished logo, and a label for at least one jar of Hot Stuff. As most clients might think, that’s a lot easier said than done. As a one-man shop here at Monthly Brand, I’ve got to keep my eye on the ball, and that is a quality design first. A quality awesome design. There are so many thoughts and ideas I have explored and want to explore with this one client, but the next client is right around the corner and I need a brand mark to cap off a tangy condiment. Next step, taking sketches to design programs.